Although many of the effects of these two companies merging are discussed elsewhere, the potential merger will have a different effect on affiliate marketers, especially PPC marketers.
What's going to happen to YPN and AdCenter? In addition, how will the affiliate marketing models for both companies merge? Will the merger still be available to be marketed on Commission Junction or will it be a private affiliate model much like the current AdCenter model.
Perosonally, I think:
1. Both Adcenter and YPN will initially stay up while Microsoft takes the pros of both and makes something they think can compete will Adwords.
2. The affiliate marketing opportunities will probably be available through sites like CJ as it will be difficult to restructure to force all affiliate marketers to go through the MicrosoftPartners. So for the sake of not losing advertisers, they'll keep the opportunities available on CJ.
But then again, those are just my opinions.
Food for thought.
-Beck
Sunday, February 3, 2008
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